Privacy Policy

Effective Date: April 15, 2025 Updated: May 24, 2025 Contact: privacy@umbrellx.io

1. Introduction

Umbrellx (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights.

2. Information We Collect

  • Account Information. Email address, password (hashed), profile username.
  • User Content. Posts, images, videos, comments, and direct messages.
  • Usage Data. IP address, device/browser type, log-in times, pages visited.
  • Metadata & Analytics. AI-derived insights (once implemented) about media content to improve Service functionality and safety.

3. How We Collect Data

  • Directly. When you sign up, post content, send messages, or update your profile.
  • Automatically. Via cookies and similar tracking when you browse or interact.

4. Use of Data

  • Service Operation. Authentication, content delivery, DMs.
  • Storage. Supabase for database; Supabase object storage for images; Mux for video hosting.
  • Improvements. AI analysis (future) to detect NSFW content, personalize feed, and enhance safety.
  • Communications. Notifications, updates, support responses.

5. Data Sharing & Disclosure

  • No Selling. We do not sell or rent personal data.
  • Service Providers. We share data with third parties strictly to operate the Service (e.g., Supabase, Mux). They are bound by confidentiality obligations.
  • Legal Requirements. We may disclose data to comply with law or protect rights.

6. Retention

We retain your data as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Security

We employ industry-standard measures (encryption, access controls) to protect your data. However, no system is 100% secure.

8. Children’s Privacy

The Service is not directed at children under 13. We do not knowingly collect data from anyone under 13. If discovered, we will delete such data promptly.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Object to or restrict processing.
  • Port your data to another service.
    To exercise these rights, contact privacy@umbrellx.io.

10. Cookies & Tracking

We use cookies and similar technologies to manage sessions, preferences, and analytics. You may disable cookies in your browser, but some features may not work.

11. International Transfers

Your data may be stored and processed in the United States. By using the Service, you consent to such transfers.

12. Changes to This Policy

We will post updates here with a new Effective Date. Continued use constitutes acceptance of changes.

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